When big companies like Dropbox or Ashley Madison are hacked, the whole world hears about it. But how often do you hear about cyber attacks on the SMBs of the world? Probably not often, or never. Well, today, that’s all about to change. The NY Times recently ran an article telling the story of a small business, just like you, who suffered a major cyber attack.
When it comes to business intelligence, you may think there’s no easier way to simplify your data than to organize it into a graph or chart. Business owners have been using this method for decades, so what else could be better than that? Well, a new product on the market is striving to make business intelligence even simpler.
When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media.
Telecommuting can be a great strategy that allows businesses to save money and retain valued employees. It is quickly becoming a viable option for those that are looking to cut back their hours at the office while still being able to work productively in the comfort of their home.
Repetition is a proven way to incite people into action. Children use it to break down their parents’ psyche and get them to buy the latest toy, and advertisers use it to sell their product. Now, Microsoft is using the same tactic to try and get you to upgrade to Windows 10. But this time, you don’t have to stand for it.
If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video.
When it comes to purchasing new computers, buyers used to have limited choice for what kind of storage they got with their laptop or desktop PCs. But with the invention of the solid state drive (SSD), you can now configure your system with either the traditional hard disk drive (HDD), SSD, or in some cases both.
None of us sets out to be unproductive. Sure, we all have those days where a few drinks the night before leads to a less than stellar day at our desk, or a day off is begging to be spent curled up on the sofa in front of Netflix. But if you’ve noticed a drop in your productivity levels that threatens to encroach on more than the odd day here and there, it’s time to take a look at where you’re going wrong.
Think you’ve got enough security measures in place within your company? How do you know what the next malware release will bring? Do you trust your employees implicitly? Of course you do - you hired them and they’re a good bunch of people! But even the nicest guy may inadvertently visit a website that’s been infested with viruses or fall victim to a cunning phishing scam.
When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page of search results.