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October 15th, 2014

iPhone_Oct13_CIf you have an iPhone and have updated it to iOS 8, you have likely noticed the drastically improved Notifications Center. Apple has finally added better functionality to this popular feature and even increased the overall usability. If you have been using this function, did you know that you can customize the Notifications Center?

Customizing Notifications Center with widgets

While the Notifications Center has been an iOS feature for a number of versions now, Apple finally added more functionality to the Center in iOS 8 by turning on widget support. Widgets are essentially small apps that are meant to provide some of the functionality of a main app.

In the case of Apple, widgets can be added to your Notifications Center to enhance the overall look and functionality. For example, if you have Evernote installed on your device, you can add a widget to the Notifications Center that allows you to quickly create a new note or recording without having to open the app. Other widgets allow you to add an enhanced weather forecast or even a calculator.

In iOS 8, widgets have been enabled by default and can be interacted with by swiping down from the top of your screen to open the Notifications Center. From here, you can tap on Today to view relevant information for the day. This information is from a widget Apple calls Today Summary. You can add more widgets to the Center by:

  1. Opening your Notifications Center.
  2. Tapping on Today.
  3. Scrolling down to the bottom of the screen and tapping on Edit.
This will open a screen that lists all of the available widgets. Widgets with a red circle and minus sign beside them are already added to Notifications Center, while apps under DO NOT INCLUDE can be added. Tapping the green circle with the plus sign will add the widget, while tapping the red circle with the minus will remove it.

You can change the order of the widgets too, by tapping on the three lines to the right of the name and moving it up or down. When you are finished hit Done at the top of the screen and you should see the changes implemented immediately. If you are looking for more widgets, you will need to install apps that are widget compatible. We've found that a quick Internet search for "iOS 8 apps with widgets" returns lists of some great apps for you to try.

Customizing notifications for various apps

As you install and update apps, you may find that they start notifying you whenever there is a change, or where it is desired that you pay attention to some new information. Some of these notifications can be quite annoying, especially if you aren't really using the app at the moment, or you deem the notifications to be useless.

You can customize your app's notification settings by:

  1. Opening the Settings app.
  2. Selecting Notifications from the Settings menu.
  3. Tapping on the app you would like to change the notification settings for.
In the screen that pops up you should see a number of options including:
  • Show in Notification Center - The maximum number of notifications to show in the Notification Center.
  • Sounds - Play a sound when you receive a notification from this app.
  • Badge App Icon - Show the app's icon in the notifications.
  • Show on Lock Screen - Show the notification on the device's locked screen.
You can toggle these on and off as you wish.

Turning notifications off

If you would like to turn off all notifications for an app, you can do so by:
  1. Opening the Settings app.
  2. Selecting Notifications from the Settings menu.
  3. Tapping on the app you would like to change the notification settings for.
  4. Sliding the radio to the right of Allow Notifications to Off.
If you are looking to learn more about iOS 8 and how to get the most out of your iDevice, contact us today.
Published with permission from TechAdvisory.org. Source.

Topic iPhone
October 9th, 2014

Security_Oct07_CWhen first announced in April of 2014, Heartbleed was one of the biggest security issues ever uncovered. Companies scrambled to patch systems and ensure they were protected from this problem. While big news, there is a recently uncovered security flaw called Shellshock which could make Heartbleed look relatively small in comparison, and it is a potential problem you should be aware of.

What exactly is Shellshock?

Shellshock is the name applied to a recently uncovered software vulnerability which could be exploited to hack and compromise untold millions of servers and machines around the world. At its heart, the Shellshock vulnerability is based on a program called Bash. This is a Unix-based command program that allows users to type actions that the computer will then execute. It can also read files called scripts that contain detailed instructions.

Bash is run in a text-based window called a shell and is the main command program used by OS X and Unix. If you have a Mac computer and want to see what Bash looks like, simply hit Command (Apple Key) + Spacebar and type in Terminal. In the text-based window that opens in Bash you can enter commands using the Bash language to get your computer to do something e.g., eject a disc, connect to a server, move a file, etc.

The problem with Bash however is that it was recently discovered that by entering a specific line of code '() { :; };)' in a command you could get a system to run any following commands. In other words, when this command is used, Bash will continue to read and execute commands that come after it. This in turn could lead to a hacker being able to gain full, yet unauthorized, access to systems without having to enter a password. If this happens, there is very little you can do about it.

Why is this such a big issue?

To be clear: Shellshock should not directly affect most Windows-based machines, instead it affects machines that use Unix and Unix-based operating systems (including OS X). So why is this so big a deal when the majority of the world uses Windows-based computers? In truth, the majority of end-users will be safe from this exploit. However, the problem lies with bigger machines like Web servers and other devices such as networking devices, and computers that have had a Bash command shell installed.

While most users have Windows-based computers, the servers that support a vast percentage of the Internet and many business systems run Unix. Combine this with the fact that many other devices like home routers, security cameras, Point of Sale systems, etc. run Unix and this is becomes a big deal.

As we stated above, hackers can gain access to systems using Bash. If for example this system happens to be a Web server where important user information is stored, and the hacker is able to use Bash to gain access and then escalate themselves to administrative status, they could steal everything. In turn this could lead to the information being released on to the Web for other hackers to purchase and subsequently use to launch other attacks - even Windows-based systems. Essentially, there are a nearly unlimited number of things a hacker can do once they have access.

If this is not dealt with, or taken seriously, we could see not only increased data breaches but also larger scale breaches. We could also see an increase in website crashes, unavailability, etc.

So what should we do?

Because Shellshock mainly affects back-end systems, there is little the majority of users can do at this time. That being said, there are many Wi-Fi routers and networks out there that do use Unix. Someone with a bit of know-how can gain access to these and execute attacks when an individual with a system using Bash tries to connect to Wi-Fi. So, it is a good idea to refrain from connecting to unsecured networks.

Also, if you haven't installed a Bash command line on your Windows-based machine your systems will probably be safe from this particular exploit. If you do have servers in your business however, or networking devices, it is worthwhile contacting us right away. The developers of Bash have released a partial fix for this problem and we can help upgrade your systems to ensure the patch has been installed properly.

This exploit, while easy to execute, will be incredibly difficult to protect systems from. That's why working with an IT partner like us can really help. Not only do we keep systems up-to-date and secure, we can also ensure that they will not be affected by issues like this. Contact us today to learn how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
October 8th, 2014

iPad_Oct07_CUsers who have an iPad 2 or newer are likely well aware of the fact that iOS 8 has been released, and many have probably already updated. While the new version of iOS does bring some interesting features, there are reports from some users that the battery is being drained far quicker than before they installed the update. If you have experienced this, then the first thing you should look at is how to figure out which apps are using the most power.

How to see the battery power apps are using on iOS 8

One of the first things you should do when you notice that your battery is draining faster than normal is to look at how much power each app is using. This can be done by:
  1. Tapping on the Settings app.
  2. Selecting General from the menu bar on the left-hand side of the Settings app.
  3. Tapping on Usage which is located in the menu that opens in the right side of the screen. Selecting Battery Usage.
In the window that opens you will be able to see basic battery information like how long you have used the device since its last charge, and how much power has been used. While this is useful in its own right, there is also valuable information about what apps are using the most power.

This data displays apps that are using the most power first, so you can quickly see what apps are power hungry and take action. In iOS 8, a new tab was actually introduced into the Battery Usage tracker, which shows a seven day running average of the most power hungry apps.

Tapping on the tab that says Last 7 Days at the top of the screen will bring this information up. This is useful because it gives you a better view of the truly power hungry apps.

What do I do with apps that are really draining my iPad's battery?

There are a number of things you can do, including:
  • Uninstalling the app: If the app with the highest battery drain isn't overly useful, then possibly the best step to take would be to uninstall it. Another option may be to look for a similar app and give that a try to see if it fares any better on battery use.
  • Change when you use the app: Some apps, like video recording suites, bandwidth or processing-heavy apps like games, drain your battery quickly when they are running. Instead of using them while on battery power, try to use them when your iPad is plugged into a power source.
  • Limit use until the app is updated: If you are experiencing battery drain, there is a good chance that other users are as well. You can either limit the use of the app until an app update is issued, (most updates will usually fix battery issues), or try to contact the developer directly. Take a look on iTunes for the app and you should see developer contact information there.
  • Dim the display: The iPad has a great display, and many apps look good when you have the display's brightness set at its brightest. The issue with this however, is that a super-bright display will drain your battery quickly. Try turning the display brightness down as low as possible in order to slow how fast the battery is drained.
  • Limit network connections: Similar to your display, having Wi-Fi or Bluetooth radios always on will also drain your battery. If you aren't connected to Wi-Fi, or don't have any Bluetooth devices, then it is best to turn them off. The reason for this is because if they are on, they constantly look for a connection which eats up battery power.
If you are looking for more ways to decrease or manage the power drain on your iPad contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.

Topic iPad
October 7th, 2014

Office365_Oct07_CWhile there are numerous popular software suites out there for businesses, one of the most popular has got to be Microsoft's Office. Over the past couple of years, different versions of Office have surfaced, including Microsoft Office 2013 and Office 365. While both types include Office, there is confusion as to the difference between them.

What is Microsoft Office 2013?

Microsoft Office 2013 is the latest version of Microsoft's popular Office suite. With apps like Word, PowerPoint, Excel, and more, it is mostly similar to all previous versions of Office. When you purchase this type of Office you receive a number of licenses allowing you to install this on up to five computers or devices - depending on the version (e.g., Home, Student, Professional) of Office that you get.

You can purchase these products outright, as you have done with previous versions of Office, but Microsoft is really pushing their subscription-based version of Office, what they call Office 365. When you subscribe to the Office 365 version of Microsoft 2013, you get the same software as you would if you purchased it outright, the only difference is you pay for it either monthly or yearly, instead of all at once.

What is Office 365 for business then?

Where it gets confusing for many is that in 2011 Microsoft launched a cloud-based version of Office for businesses also called Office 365. Despite the same name as the subscription-based version of Office 2013, this is a different product that is aimed at businesses.

Office 365 for businesses is a monthly (or yearly) per-user subscription service that offers businesses productivity software, enhanced communication apps like email and video conferencing; guaranteed security; and support for intranet and collaboration solution SharePoint.

With Office 365 for business, companies can sign up for a number of plans. Some of them, like Office 365 Small Business Premium and Office 365 Midsize Business, offer full versions of Office 2013 (including Word, Excel, PowerPoint, Lync, Outlook, Notes, Access, etc) that users can install on their computers or mobile devices. Other versions, like Office 365 Small Business, come with Office Web Apps which can be accessed via your browser.

Which is better for business?

Most businesses will benefit more from Office 365 because of the extra features and enhanced security. Not to mention the fact that the monthly per-user cost is usually lower when compared to licensing the same version of Office 2013 for each individual.

Some other benefits Office 365 for Business include:

  • All users are on the same version of Office: Because Office 365 for Business is based in the cloud and is managed via a central admin panel, you can ensure that all users have exactly the same version of Office, which in turn ensures that your files will be compatible.
  • Reduced licensing costs: If you were to purchase individual versions of Office 2013 for your employees, you could end up paying over USD $399 for the Professional version which can only be installed on one computer. Compare this with Office 365 Small Business Premium which costs USD $12.50 per user, per month and offers the same version of Office, along with more features.
  • Enhanced security and uptime: Microsoft guarantees that Office 365 software will be up and running 99.9% of the time, which means the programs you rely on will be available when you need them.
  • It's more mobile: With Office Web Apps and Office 2013 mobile apps you can take your work anywhere. Combine this with solutions like SharePoint which allow you to store documents in a central location, which makes it easier to access your files while out of the office. Beyond that, if you would like to use the Office mobile apps, you will need an Office 365 subscription.
If you are looking to integrate Office 365 into your organization, or would like to learn more, contact us today.
Published with permission from TechAdvisory.org. Source.

October 2nd, 2014

Security_Sep29_CIt's probably safe to say that the security of your networks and systems is something you are concerned about. In truth, the majority of businesses do have security measures in place. The question you therefore need to ask yourself is if the measures you have implemented are sufficient enough. To help answer that question, here are five common security flaws business owners should be aware of.

1. Open wireless networks

Wireless networks are one of the most common ways businesses allow their employees to get online. With one main Internet line and a couple of wireless routers, you can theoretically have the whole office online. This method of connecting does save money, but there is an inherent security risk with this and that is an unsecure network.

Contrary to popular belief, simply plugging in a wireless router and creating a basic network won't mean you are secure. If you don't set a password on your routers, then anyone within range can connect. Hackers and criminal organizations are known to look for, and then target these networks. With fairly simple tools and a bit of know-how, they can start capturing data that goes in and out of the network, and even attacking the network and computers attached. In other words, unprotected networks are basically open invitations to hackers.

Therefore, you should take steps to ensure that all wireless networks in the office are secured with passwords that are not easy to guess. For example, many Internet Service Providers who install hardware when setting up networks will often just use the company's main phone number as the password to the router. This is too easy to work out, so changing to a password that is a lot more difficult to guess is makes sense.

2. Email is not secure

Admittedly, most companies who have implemented a new email system in the past couple of years will likely be fairly secure. This is especially true if they use cloud-based options, or well-known email systems like Exchange which offer enhanced security and scanning, while using modern email transition methods.

The businesses at risk are those using older systems like POP, or systems that don't encrypt passwords (what are known as 'clear passwords'). If your system doesn't encrypt information like this, anyone with the right tools and a bit of knowledge can capture login information and potentially compromise your systems and data.

If you are using older email systems, it is advisable to upgrade to newer ones, especially if they don't encrypt important information.

3. Mobile devices that aren't secure enough

Mobile devices, like tablets and smartphones, are being used more than ever before in business, and do offer a great way to stay connected and productive while out of the office. The issue with this however is that if you use your tablet or phone to connect to office systems, and don't have security measures in place, you could find networks compromised.

For example, if you have linked your work email to your tablet, but don't have a screen lock enabled and you lose your device anyone who picks it up will have access to your email and potentially sensitive information.

The same goes if you accidentally install a fake app with malware on it. You could find your systems infected. Therefore, you should take steps to ensure that your device is locked with at least a passcode, and you have anti-virus and malware scanners installed and running on a regular basis.

4. Anti-virus scanners that aren't maintained

These days, it is essential that you have anti-virus, malware, and spyware scanners installed on all machines and devices in your company and that you take the time to configure these properly. It could be that scans are scheduled during business hours, or they just aren't updated. If you install these solutions onto your systems, and they start to scan during work time, most employees will just turn the scanner off thus leaving systems wide-open.

The same goes for not properly ensuring that these systems are updated. Updates are important for scanners, because they implement new virus databases that contain newly discovered malware and viruses, and fixes for them.

Therefore, scanners need to be properly installed and maintained if they are going to even stand a chance of keeping systems secure.

5. Lack of firewalls

A firewall is a networking security tool that can be configured to block certain types of network access and data from leaving the network or being accessed from outside of the network. A properly configured firewall is necessary for network security, and while many modems include this, it's often not robust enough for business use.

What you need instead is a firewall that covers the whole network at the point where data enters and exits (usually before the routers). These are business-centric tools that should be installed by an IT partner like us, in order for them to be most effective.

How do I ensure proper business security?

The absolute best way a business can ensure that their systems and networks are secure is to work with an IT partner like us. Our managed services can help ensure that you have proper security measures in place and the systems are set up and managed properly. Tech peace of mind means the focus can be on creating a successful company instead. Contact us today to learn more.
Published with permission from TechAdvisory.org. Source.

Topic Security
October 1st, 2014

BCP_Sep29_CThe vast majority of business owners are well aware of the fact that disaster can strike at any time. As a result most do take steps to prevent this from happening or at least limiting the potential impact. However, there is always a chance that these plans don't work. To help prevent this from happening to your business, it might be a good idea to know about the common ways continuity plans do fail.

There are many ways a business continuity or backup and recovery plan may fail, but if you know about the most common reasons then you can better plan to overcome these obstacles, which in turn will give you a better chance of surviving a disaster.

1. Not customizing a plan

Some companies take a plan that was developed for another organization and copy it word-for-word. While the general plan will often follow the same structure throughout most organizations, each business is different so what may work for one, won't necessarily work for another. When a disaster happens, you could find that elements of the plan are simply not working, resulting in recovery delays or worse. Therefore, you should take steps to ensure that the plan you adopt works for your organization.

It is also essential to customize a plan to respond to different departments or roles within an organization. While an overarching business continuity plan is great, you are going to need to tailor it for each department. For example, systems recovery order may be different for marketing when compared with finance. If you keep the plan the same for all roles, you could face ineffective recovery or confusion as to what is needed, ultimately leading to a loss of business.

2. Action plans that contain too much information

One common failing of business continuity plans is that they contain too much information in key parts of the plan. This is largely because many companies make the mistake of keeping the whole plan in one long document or binder. While this makes finding the plan easier, it makes actually enacting it far more difficult. During a disaster, you don't want your staff and key members flipping through pages and pages of useless information in order to figure out what they should be doing. This could actually end up exacerbating the problem.

Instead, try keeping action plans - what needs to be done during an emergency - separate from the overall plan. This could mean keeping individual plans in a separate document in the same folder, or a separate binder that is kept beside the total plan. Doing this will speed up action time, making it far easier for people to do their jobs when they need to.

3. Failing to properly define the scope

The scope of the plan, or who it pertains to, is important to define. Does the plan you are developing cover the whole organization, or just specific departments? If you fail to properly define who the plan is for, and what it covers there could be confusion when it comes to actually enacting it.

While you or some managers may have the scope defined in your heads, there is always a chance that you may not be there when disaster strikes, and therefore applying the plan effectively will likely not happen. What you need to do is properly define the scope within the plan, and ensure that all parties are aware of it.

4. Having an unclear or unfinished plan

Continuity plans need to be clear, easy to follow, and most of all cover as much as possible. If your plan is not laid out in a logical and clear manner, or written in simple and easy to understand language, there is an increased chance that it will fail. You should therefore ensure that all those who have access to the plan can follow it after the first read through, and find the information they need quickly and easily.

Beyond this, you should also make sure that all instructions and strategies are complete. For example, if you have an evacuation plan, make sure it states who evacuates to where and what should be done once people reach those points. The goal here is to establish as strong a plan as possible, which will further enhance the chances that your business will recover successfully from a disaster.

5. Failing to test, update, and test again

Even the most comprehensive and articulate plan needs to be tested on a regular basis. Failure to do so could result in once adequate plans not offering the coverage needed today. To avoid this, you should aim to test your plan on a regular basis - at least twice a year.

From these tests you should take note of potential bottlenecks and failures and take steps in order to patch these up. Beyond this, if you implement new systems, or change existing ones, revisit your plan and update it to cover these amendments and retest the plan again.

If you are worried about your continuity planning, or would like help implementing a plan and supporting systems, contact us today.

Published with permission from TechAdvisory.org. Source.

October 1st, 2014

OSX_Sep29_CBoth desktop and laptop computers are essential to any business, but many of us know that these devices can use a lot of power, especially laptops which also need to charge batteries. While these machines are getting more and more energy efficient, many developers like Apple have introduced energy saving functions. If you use an Apple laptop or desktop, do you know how to configure how your machine uses power?

What is Energy Saver for Mac?

Energy Saver is a feature included in all versions of OS X after version 10.6 (Snow Leopard) that allows users to configure how their computer users energy - both when running on battery and when plugged in. All Apple computers have this feature, including desktop computers, but it is most useful for those with laptops, where you can configure your laptop to extend battery life.

Accessing Energy Saver preferences

There are two ways you can access the Energy Saver function on your Mac. If you are using a laptop, you should see a battery icon in the top menu bar of the screen, usually located on the right. Press this and select Open Energy Saver Preferences…

If you don't see the battery icon at the top of your screen, or are using a desktop, then press Command + Spacebar to open Spotlight. Type Energy Saver in the bar that opens at the top of the screen and click on Energy Saver from the drop-down search results.

Looking at the Energy Saver preferences

Depending on the type of Mac you are using - laptop or desktop - you should see up to three tabs - modes of power - at the top of the screen:
  • Battery
  • Power Adapter
  • UPS (Uninterruptable Power Supply)
Clicking on any of the tabs will bring up power settings related to that particular power source.

Configuring energy use while on Battery

When you click the Battery tab you should see the following options come up (on OS X Mavericks and later.)
  • Turn display off after: This is a slider bar that allows you to set how long the computer needs to be inactive (no buttons clicked, or user interaction) before the display is turned off. When you are operating off the battery, it is a good idea to set this lower so that the display - which draws power - will be turned off quicker, saving more power.
  • Put hard disks to sleep when possible: When ticked, the hard disks will be put to sleep when the system isn't being used, or they are not needed.
  • Slightly dim the display while on battery power: Will lower the brightness of the screen when the power cord is unplugged in order to save more energy.
  • Enable Power Nap while on battery power: Power Nap is a feature that allows the computer to wake up every now and then in order to check for software updates. It is a good idea to turn this function off if you are worried about saving battery life, instead checking for updates when the computer is awake.

Configuring energy use while on Power Adapter

When you click on the Power Adapter tab you should see the following options:
  • Turn display off after: This is a slider which allows you to set when the display will turn off, after there has been no activity for a set period of time.
  • Prevent computer from sleeping automatically when the display is off: By default, when the display is off on your computer, it will also go to sleep, which means all non-essential components are turned off. If you are say downloading a large file, or work with an IT team who needs access to your systems at night, then this is a good option to enable.
  • Put hard disks to sleep when possible: When there is no activity, or the hard drives are not being used, your computer will shut them down, saving power.
  • Wake for Wi-Fi network access: When you switch networks, your Wi-Fi turns on, or a program requires access to the Internet, the computer will wake up.
  • Enable Power Nap while plugged into a power adapter: As above, stopping searches for software updates in the short-term to save battery life.

Configuring energy use while on UPS

When you click on the UPS tab you should see the following options:
  • Computer sleep: Is a slider bar that allows you to set how long the computer should wait after inactivity to put itself to sleep.
  • Display sleep: Is a slider bar that allows you to set how long the computer should wait when there is no activity to shut the display off while under UPS power.
  • Put hard disks to sleep when possible: When ticked, the hard disks will be put to sleep when the system isn't being used, or they are not needed.
  • Slightly dim the display while on UPS: Will lower the brightness of the screen when the power cord is unplugged in order to save more energy.
  • Start up automatically after a power failure: The UPS is designed to kick in when the power fails, and if your computer is connected to an UPS, and the power goes out - shutting it down - it will restart automatically when the power comes back on.
  • Restart automatically if the computer freezes: If your computer freezes while connected to a UPS, it will restart automatically.
You can tick each of the options as you see fit and we recommend trying out different choices to see how your power usage fluctuates. If you have any concerns about how much power your systems are using, or their overall configuration, contact us today to learn how we can help.
Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
September 24th, 2014

SocialMedia_Sep22_CAs a business owner, chances are high that you are aware of social media and even have your business established on one or more services. While this is a great start, many businesses often struggle with how exactly they should be using social media to their advantage. If this sounds like you, here are three common ways your business can effectively use social media.

1. To be a resource for existing and potential clients

This approach is by far the most popular used by businesses of all sizes. The main idea here is that social media is used as essentially a two-way street where you can pass information about the company, products, and industry to your followers. In turn, they interact with the content and eventually start to turn to your profile and page when they are looking for information.

One of the best ways to be successful with this approach is to provide your followers with information about the company, facts, tips about your products and industry, and links to other relevant content.

By sharing content, users will generally interact with it more and begin to see your company as a reliable source of information. This often translates into enhanced brand awareness and potentially sales.

The downside with this approach however, is that it can be time consuming to constantly develop new content. Most companies eventually reach a point where what they produce and share is pretty much the same, and overall payoffs begin to decrease. One way around this is to work with professionals to come up with dynamic and different content.

2. To provide customer service/support

These days, when someone has a problem with a company's services or products, the first port of call for complaints is often social media, largely because it's the most convenient place to vent where you can get instant reactions.

It therefore makes sense to create support or customer service presence on these channels. Some companies have even taken to launching support-centric profiles, where customers can contact them about anything, from complaints to questions, and receive a personal answer. For many companies this is ideal because it eliminates the hassle of customers having to call a support line and dealing with automated machines.

This approach can prove useful for businesses because it often makes it easier to reach out to disgruntled customers and track overall brand satisfaction. The downside is that you will need someone monitoring services 24/7, and to respond in a timely manner which may be tough to do for many smaller businesses.

3. To sell something

There are an increasing number of businesses who have launched social media profiles with the intent of selling a product or service. The actual sales may not take place through social media but the information on these profiles and platforms channels potential customers to an online store or to contact a company directly. Social media's instantaneous nature makes for a tempting platform, especially when you tie in different advertising features and include content like coupons, and discounts.

While this hard sales line can be appealing to businesses, many users are seemingly put off of companies with profiles that only focus on selling via their platforms. The whole idea of social networking is that it is 'social'; this means real interactions with real people. Profiles dedicated only to trying to sell something will, more often than not, simply be ignored.

What's the ideal use?

One of the best approaches for small to medium businesses is to actually use a combined approach. Most people know that ultimately, businesses with a presence on social media are marketing something, but focusing solely on this could turn customers off.

A successful split that many experts have touted is the 70-20-10 rule. This rule states that you should make 70% of your content and profile focused on relevant information to your audience. 20% of content should be content from other people and 10% of content should be related to selling your products or services e.g., promotional.

If you want to use social media for support as well, it is a good idea to create a separate profile dedicated just to this end. If complaints are lodged or noticed using your main account, direct them towards the support account.

As always, if you are looking for help with your social media strategy, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
September 23rd, 2014

Office365_Sep22_COffice 365, Microsoft's popular cloud-based productivity suite, is constantly growing in popularity, especially with small to medium businesses. However, as with many other software suites, the amount of data associated with Office 365 is also constantly growing and it can be tricky to keep track of all your data and connections. To help, Microsoft has introduced the Office Delve feature.

What is Office Delve?

The idea behind Office Delve is that it's a tool that helps business users get the most out of their data and information related to Office 365. According to Microsoft, Delve will allow you to:
  • Discover new information - Delve has been designed to show you information from different sources in Office 365 that you may find useful for what you are currently working on.
  • Discover what you need - Documents you have seen before, or have recently worked on, are highlighted and made easier for you to find, regardless of where they are stored. This makes it less taxing to find work you have been doing in the past, and continue from where you left off.
  • Discover new connections - Typing a name in Office 365 will allow you to see what a user is working on, their connections, and even connect with them to build relationships and share information.

How does it work?

In order to provide the information and data that users will likely find useful, Delve is powered by a tool Microsoft calls Office Graph. Graph maps the relationships between the various Office 365 users in your company, and the content/information related to them.

This 'map' is then used by Delve to provide users with what they need, when they need it. Content and information is displayed on a card-based screen, which can be found under the Delve tab in the main Office 365 launch screen.

Aside from content such as profile information, links to documents, or information, users can also see: Likes, views, comments, and tags, which brings a deeper social integration into Office 365.

Delve also orders content a number of different ways, including:

  • What you've recently worked on - Shows you content in card-form that you have recently opened or worked on.
  • Content that has been shared with you - Shows the content your colleagues have shared with you.
  • Content that has been presented to you - Shows content that colleagues have presented recently, or content that has been sent to you.
While this idea works great on the desktop, many Office 365 users access their systems from their mobile devices. Delve will also be available to mobile users. On your device you can browse the cards with files, swipe left or right on each card to view files, and even search for colleagues and view files they have shared with you and their recent activity.

When is Delve available?

Microsoft has noted that Delve is currently rolling out for businesses who have subscribed to the Office 365 Enterprise level plans (E1-E4) and have joined the first release program. Over the following months, it will roll out to all E1-E4 customers. In 2015, Microsoft has noted that they will introduce Delve to Business Essentials, Business Premium, Small Business, Small Business Premium and Mid Sized Business customers.

If you are looking to learn more about Delve, contact us today.

Published with permission from TechAdvisory.org. Source.

September 19th, 2014

Security_Sep15_CMany businesses are turning to the cloud in an attempt to avoid data breaches, which are growing in number as well as intensity. Still, what some businesses might not be aware of is the fact that there are certain parts of the cloud that point to an increased data breach risk. However, this doesn’t have to end in a mess as there are measures you can take to prevent a cloud-and-data security breach.

The cloud opens up some great tech advancements for businesses and is here to stay. However, as with all tech developments, you need to also be aware of any vulnerabilities and security issues as they change and develop at the same time too. If you use the cloud and want to proactively prevent cloud-and-data security breaches then here are five tips to follow:

  1. Know your cloud apps: Get a comprehensive view of the business readiness of apps and which ones render you more or less prone to a breach. Ask yourself these questions: Does an app encrypt data stored on the service? Does it separate your data from that of others so that your data is not exposed when another tenant has a breach? The idea here is to know exactly what each cloud service employed offers and how your company uses them.
  2. Migrate users to high-quality apps: Cloud-switching costs are low, which means that you can always change and choose apps that best suit your needs. If you find ones that don’t fit your criteria, take the time to talk to your vendor or switch; now more than ever you have choices, and the discovery process in step one will help you find out what these are.
  3. Find out where your data is going: Take a look at your data in the cloud. Review uploads, downloads, and data at rest in apps to get a handle on whether you have potential personally-identifiable information (PII), or whether you simply have unencrypted confidential data in or moving to cloud apps. You wouldn’t want cloud-and-data breaches with this critical data.
  4. Look at user activities: It’s important to understand not only what apps you use but also your data in the context of user activity. Ask yourself: From which apps are people sharing content? According to tech news source, VentureBeat, one-fifth of the apps they tracked enable sharing, and these aren’t just cloud storage apps, but range from customer-relationship management to finance and business intelligence. Knowing who’s sharing what and with whom will help you to understand what policies to best employ.
  5. Mitigate risk through granular policy: Start with your business-critical apps and enforce policies that matter to your organization in the context of a breach. For example, block the upload of information covered by certain privacy acts, block the download of PII from HR apps, or temporarily block access to vulnerable apps.
The key to preventing a cloud-and-data security breach lies in careful attention to your cloud applications and user activity. Analyzing your apps and looking into user activities might be time consuming, but the minimization of cloud-and-data security breaches makes this task worthwhile. Looking to learn more about today’s security? Contact us and let us manage and minimize your risks.
Published with permission from TechAdvisory.org. Source.

Topic Security