Over the last 3 years we have had a mediocre web site and logo. It had all the basics, and it said everything that it needed to for the most part, and it did a good job. In 2007 we needed to sweeten our deal. Since November I have been meeting with our marketing team, and the general census was, we needed a professional look. Our old logo had a cartoon look to it, and sometimes we would get the "oh that's cute" when we went onsite. The new logo has been through the ringer. We had input from clients, friends & family. I think all in all, we looked at close to 25 different logos. I saw the version of this, and loved it, tweaked it, and so far have been getting a good response. We now have that professional look we have been looking for.

 

As most business owners know, having a logo is just part of the game... We needed to start branding it.. So we went with pens, mouse pads, calendar & and even our vehicles have some sort signage of the logo on it.

 

I feel the most important aspect of having a good brand is having a good solid web site. We have all kinds of plans for our new home. Thanks to the boys at DogByteSolutions in Boca Raton and they have given us the chance to really let loose. For now we have really only migrated the content from the old site to this one, but we have plans on making this interactive for our clients, potential clients or even just people that happen to drop bye. Within the next few months we will have an Exclusive Content just for our clients. They will be able to actually log into the site using a username and password, and browse areas that will not be available to the public.

 

That is all for now. I just wanted to let everyone know that change is in the air at YCG, and we look forward to working with everyone. Please feel free to send comments about the new site to us at support@ycginc.com 

 

 

Thanks Again!

Dave O'Keefe

President